| A system driven by marketing that puts the customer needs first before any idea materialization. Market research is carried out, which establishes what is needed. It is essential that we look at many ideas to get one or two products or business that can be sustained long-term. The reactions of the users are also important to the development of a product. It serves as the guideline of our team for them to still improve the existing system. We also give idea to build a mock-up of the product, which simulates the look and feel of the interface and brings many of the complex interaction problems out in the open. |  |
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